Manager, Growth Marketing

New York

SoundCloud is a next-generation music entertainment company powered by an ecosystem of artists, fans, and thriving communities. As one of the world’s most influential cultural platforms, SoundCloud holds a singular market position as both a music-streaming service with the largest catalogue of music, and an artist services and distribution business to help artists grow long-term, successful careers.

 

SoundCloud is looking for a Manager, Growth Marketing. 

We’re looking for an experienced Marketing Manager with a passion for driving brand and business growth through customer acquisition and re-engagement in a cost effective manner. You’ll be responsible for the execution and analysis of user and subscriber acquisition initiatives across multiple platforms (web + mobile/app) and channels, including search, social, display, affiliate and OTT. You’ll play a key role in delivering on the overall marketing strategy while building and optimizing marketing campaigns that grow the SoundCloud community and impact core engagement and revenue metrics.

• Responsible for strategy, planning, and executing cross-channel paid campaigns for SoundCloud

• Collaborate closely with internal teams and agency partners to plan and execute on marketing plans

• Supporting the testing, development, and execution of digital marketing initiatives that directly impact brand awareness, user acquisition, engagement/retention, subscriber conversion, and churn

• Develop strong partnerships with relevant platforms to ensure that SoundCloud is well positioned to take advantage of new opportunities

• Lead organic strategy across Search and App Store/Google Play

• Collaborate closely with product and development teams to ensure that new initiatives are following best practices 

• Stay abreast of algorithm and App Store/Google Play changes and conduct research and analysis to inform key stakeholders on implications and required action items

• Ensure localization best practices for SoundCloud’s global App Store presence

• Regularly perform site audits to identify opportunities to grow the organic search channel

• Partner with the Growth Measurement and Analytics team to report on results from paid & organic marketing efforts 

Qualifications

• 5+ years of experience in paid media campaigns that drive growth

• Experience with organic ASO and SEO functions of a B2C company

• Strong communication skills with both technical and non-technical individuals at different levels

• Ability to foster cross-departmental buy-in to drive projects to completion

• Self-motivated with excellent project management skills and attention to detail

• Works well both individually and in a team environment; experience working in a matrixed environment a plus

• Strong analytical and quantitative skills, including superb ability to dissect data and measure

• Team player who is compassionate and understanding of other team member’s needs 

• A strong sense of ownership over the work you produce and be able to follow through and execute thoroughly.

About us:

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)

• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home

• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard

• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits:

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources

• Robust 401k program

• Employee Stock Ownership Plan

• Generous professional development allowance

• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!

• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually

• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children

• Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization. With this foundation, we aim to build a social platform and global community for everyone to create, discover, and share sounds. We acknowledge the challenges in our industry and strive to develop an inclusive culture where individual contributions are valued. We are dedicated to creating an inclusive environment for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status. 

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group (groups focused on people of color, LGBTQIA+ folks, and women). You may also participate in inclusive workshops, contribute to our Cultural Moments series, select organizations for the SoundCloud Community Fund to support, and more!




When you apply to a job on this site, the personal data contained in your application will be collected by SoundCloud Inc. (located at 71 5th Avenue, 5th Floor, New York, 10003, NY, USA) if you are applying from the US and SoundCloud Global Limited & Co. KG (located at Rheinsberger Str. 76/77, 10115 Berlin, Germany) if you are applying from outside the US (“SoundCloud”). SoundCloud's data protection officer can be contacted by emailing dataprotection@soundcloud.com. Your personal data will be processed for the purposes of managing SoundCloud’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(b) of Regulation (EU) 2016/679 (General Data Protection Regulation), § 26 BDSG,  as necessary for the establishment of an employment relationship.

 

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by SoundCloud to help manage its recruitment and hiring process on SoundCloud’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under standard contractual clauses. By submitting your application, you expressly consent to your data being transferred to the USA for processing as described above.

 

Your personal data will be retained by SoundCloud as long as SoundCloud determines it is necessary to evaluate your application for employment, which typically does not exceed a period of six months from hiring an applicant for the advertised vacancy. If you would like us to take your data into account for future job advertisements, please let us know separately. With your explicit consent, we will retain your data for a maximum period of twenty-four months.  Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have the right to data portability and the right to object. You also have the right to withdraw your consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. In addition, you may lodge a complaint with an EU supervisory 

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"SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us build a social platform and global community where anyone can create, discover, and share sounds, no matter their identity. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status. Our application process includes optional questions about gender identity and whether or not you disclose, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.Additionally, if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey."

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https://careers.soundcloud.com/job?gh_jid=5799703002